Internet Marketing Budget - How much should you spend?
Internet marketing is fast becoming a necessity when promoting your business. However, it can be daunting when deciding how much to spend each month.
Diane Costa has some great advice in an article published by Australian Broker Magazine.
What is Your Budget?
Like all marketing, you need to set a realistic budget rather than trying to afford what is on offer or taking a cheap deal because it is 'cheap'. Do not take the first proposal that comes along, or an offer you found while surfing. Some offers will seem to good to be true, and some will seem ridiculously expensive.
For the past twelve years I have been advising businesses on advertising and marketing. I recommend a budget of around 7-14% of gross turnover, depending on what stage the business is at, which is then split up over the next 12 months, dependant on the goals you want to acheive. I recommend a fair percentage of online advertising...
Click here to read full article.
Diane Costa has some great advice in an article published by Australian Broker Magazine.
What is Your Budget?
Like all marketing, you need to set a realistic budget rather than trying to afford what is on offer or taking a cheap deal because it is 'cheap'. Do not take the first proposal that comes along, or an offer you found while surfing. Some offers will seem to good to be true, and some will seem ridiculously expensive.
For the past twelve years I have been advising businesses on advertising and marketing. I recommend a budget of around 7-14% of gross turnover, depending on what stage the business is at, which is then split up over the next 12 months, dependant on the goals you want to acheive. I recommend a fair percentage of online advertising...
Click here to read full article.
Labels: advertising, advertising budget, internet marketing, marketing, marketing budget
posted by Marketing Mechanics at
11:11 AM
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